We have worked with Red Bull for over 3 years with over 30 venues and activations, being one of Red Bull's preferred partners in SA. Red Bull most recently engaged us to showcase what they call 'activations' throughout the Adelaide Fringe Festival. Activations are official Red Bull placements that take many different shapes and forms from unique drink specials at a sponsored location to full-on pop-up bars.
Most recently, Red Bull engaged us to showcase what they call 'activations' throughout the Adelaide Fringe Festival. The objective was to showcase the Adelaide division of Red Bull to upper management in Sydney to show off that we're crushing it over here. They got back to us shortly after saying that Sydney not only loved it, they were sending it off to Red Bull HQ in Austria as an example for how well Red Bull is doing over here in Australia. This video may have very well been run across Dietrich Mateschitz's desk at some point. Suffice to say the project was a great success.
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